Now that our state’s COVID restrictions have largely been removed, most but not all of our shopping habits are slowly returning to “normal.” It now seems that a “new normal” is taking shape and it remains to be seen how this will all pan out.
We’ve all gotten used to the convenience of using our home Internet connections for virtual get-togethers (Zoom, Skype), entertainment (YouTube, streaming channels), and of course shopping (Amazon, grocery delivery).
Some of these new habits are bound to stick with us, while others will be happily discarded. The interesting thing is, it will be up to each and every individual to determine which ones to keep and which ones to lose.
Marketers will not be able to dictate to their customers how to move forward into the post-COVID era. But if we use this moment intelligently, we can position ourselves to be there for them when they have a need for our products and services.
The key is understanding that individuals are making these decisions, and so they must be addressed individually. Mass, impersonal communications just won’t cut it in this environment. Customers need to know that we recognize them, we value them, and we are here for them.
This means that the strength of Direct Marketing to speak to individual consumers has taken on more importance than ever. And to that end, the services of Mail Management Group can be your best ally in the months ahead.
Personalized marketing materials can put you in the forefront of your business category. Whether using a list we have custom-developed for you for mail or email, or personalizing your letters and postcards by embedding your customers’ names in the text, or processing your responses, we have the tools and the expertise you’ll need to stay ahead of the game.
Give us a call or send us an email to see what we can do for you today!