Congratulations to Aileen Gratton
from San Diego Metropolitan Credit Union.
She correctly guessed Mongo was at
Potato Chip Rock last month.

Find Mongo. Let us know the exact* location where he was standing last weekend and you will be entered for a chance win a $25 gift certificate to any
local restaurant of your choice.

* Must be the exact standing location of Mongo in the photo above, not the general location.Example. SDCCU Stadium Parking lot Section G2. Not SDCCU Stadium.
One entry per person.

Ask Cindy

Postage rates will go up again in early 2019.

-To help you compensate for the increase, we will always presort your files to get you the best available postal rate discount. For a full Rate Chart you can go to the Tips and Tools page on our website; we update it whenever the post office changes the rates. Also on that page you will find some really helpful tips for creating an automation compatible mail piece. If your piece is not automation-compatible you will spend two to three times more on postage.

Now more than ever it’s important to be sure your mail marketing efforts are going to a target audience who needs your product or services. Many people like to use Every Door Direct Mail because the postage rate is so much less. But the reason Every Door Direct Mail works great for restaurants and grocery stores, is that everyone needs to get groceries and everyone enjoys going out to eat. But an air conditioning company, for example, would not want to send a mailing to people in apartments or renters, those people would not use their services and mailing to them is a waste of printing and postage. A better list for them might be property management companies or homeowners in a certain demographic area or homes of a certain age, etc.

One of the most important things we ask

-when you tell us you want to begin a mail marketing campaign is ‘what is your goal?’ Are you attempting to re-connect with your current customer base? That’s a great idea. Let us clean up your list by putting it through NCOA (Nation Change of Address) software that will tell us who has moved in the past 4 years and what their new address is. And then we’ll use CASS Certification to standardize your list information.

Are you trying to grow your customer base? We can help with that too. Do you know your target audience is? Not sure? Okay, let’s do a quick demographic study of who your current customers are (income level, homeowner, children in the home, etc.) and see what kind of list would work best for you. Our goal is to get you the best response to your mail piece while staying within your budget.

Contact us today to get started on your next marketing project!