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Note from Cindy:
Is personalization really that important? Here are some facts to help answer that question.
1. Over 84% reported that personalization made them more likely to open a direct mail piece.1
2. Adding a person’s name and full color in the direct mail can increase response by 135%. Adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things.2
3. 94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them! Furthermore, 40% of consumers say they buy from retailers who personalize the shopping experience across channels.
Go to our website and request a quote beforeApril 9, 2018 and receive 20% off your, printing and mailing services, personalized mailing project!
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1- Info Trends