We are excited to continue a series of articles that we’re sure you will find informative. Here is the fifth of twelve. If you missed the previous articles, please visit our website at www.mailmgmtgroup.com and click on the Newsletter tab. See below for free offer!
“The 12 Most Common Direct Mail Mistakes and How to Avoid Them”
An offer is what the reader gets when he responds to your mailing.
Note from Cindy: Here’s the truth about direct mail: It’s not dying, it’s just changing. Marketers of all sizes are coming to the realization that direct mail delivers. It’s an integral part of the overall marketing mix and is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. According to InfoTrends’ research, consumers are reporting that they still read their mail! Direct mail continues to influence consumer purchasing behavior and a high percentage of consumers report that they have responded to direct mail in the past three months.
Even in the face of so many digital channels, the value proposition of direct mail remains.