To define a benefit, ask yourself “So What?” Read the article below to find the answer.
We are excited to continue a series of articles that we’re sure you will find informative. Here is the fourth of twelve. If you missed the previous articles, please visit our website at www.mailmgmtgroup.com and click on the Newsletter tab.
The 12 Most Common Direct Mail Mistakes… And How To Avoid Them
Note from Cindy: Direct mail is a powerful and dynamic marketing tool. It provides you the opportunity to continually improve and hone its effectiveness through your design, your message, your offers and your targeting. Even if you refine your campaign with just a few of our monthly tips with each mailing, you should see measurable results.