April 2017

Apr 13, 2017

We are excited to continue a series of articles that we’re sure you will find informative.  Here is the third of twelve.  If you missed the previous articles, please visit our website at www.mailmgmtgroup.com and click on the Newsletter tab.

“The 12 Most Common Direct Mail Mistakes and How to Avoid Them”

Mistake No. 3: Not using a letter in your mailing package.
The sales letter—not the outer envelope, the brochure, or even the reply form—is the most important part of your direct-mail package.

A package with a letter will nearly always out pull a postcard, a self-mailer, or a brochure or ad reprint mailed without a letter.

Recently, a company tested two packages offering, for $1, a copy of its mail-order tool catalog. Package “A” consisted of a sales letter and reply form. Package “B” was a double post-card. The result? “A” out pulled “B” by a 3-to-1 ratio.

Why do letters pull so well? Because a letter creates the illusion of personal communication. We are trained to view letters as “real” mail, brochures as “advertising.” Which is more important to you? 

One recommendation I often give clients is to try an old-fashioned sales letter first. Go to a fancier package once you start making some money.
(Robert W. Bly/ www.bly.com)

If you would like more information after reading this article, please visit our website and use the Contact Us tab or just give us a call at 619-593-9121 X114.

BONUS:  Mention this article when calling or requesting an estimate on our website and you will receive 25% off your next Personalized Digital and/or Laser letter printing order of $500 or more.  This coupon will expire 4/28/17, so act now!


Note from Cindy:
We recommend using personalization on all direct mail formats such as letters, envelopes, folded self-mailers or postcards. We have multiple samples of all of these formats. Please feel free to call us for an appointment to see them.  We can come to you or you can visit our office.


People enjoy receiving direct mail
Today, our mailboxes are cluttered with health insurance notices, various bills, and coupons for the grocery stores in our local area. So when we receive a piece of mail from our favorite brand, it excites us.
There’s just something about receiving mail that makes people feel good. In fact, 56% say receiving mail is a “real pleasure,” and 55% “look forward” to learning what they’ve received in the mail, according to the United States Postal Service.
Direct mail continues to be a huge opportunity for marketers to connect with their customers. It can lead to more sales, brand awareness, and a deeper sense of connection.

Don’t forget to RSVP for our Pirate Open House on April 24, 2017


Mail Management Group can help your direct mail campaign be more successful.
Contact us today!

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Mail Management Group, Inc.

409 Vernon Way
El Cajon, CA 92020

Phone: 619-593-9121
Fax: 619-593-1193

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