We are excited to introduce a series of articles that we’re sure you will find informative. Here is the first of twelve:
“The 12 Most Common Direct Mail Mistakes and How to Avoid Them”
If you would like more information after reading this article, please visit our website and use the Contact Us form or just give us a call at 619-593-9121 X114.
BONUS: Just for contacting us we will mail you a free “Handbook for Mailing List Acquisition & Data Base Management,” and our Certified List Broker Rachel Murany will offer one hour of list counseling FREE!
Here are some statistics to consider when deciding how to spend your marketing funds:
- 66% of direct mail is opened.
- 82% of opened direct mail is read for a minute or more.
- 56% of consumers who responded to direct mail went online or visited the physical store.
- 62% of consumers who responded to direct mail in the past three months made a purchase.
- Over 84% reported that personalization made them more likely to open a direct mail piece.
Mail Management Group can help your direct mail campaign be more successful. Contact us today!